Mulesing is the cutting away of the rear skin flap on wool sheep to prevent flystrike. It is painful, often taking weeks for the animal to recover. No anesthesia or pain relief is required or offered.
It may seem “nice” that Adidas is taking this stance, but they show their true colors by continuing to argue that it is “ethical and humane” to slaughter kangaroos for use in their soccer shoes. The millions of dead kangaroos and their clubbed babies would, if they were alive, probably disagree.
Corporate responsibility should not be so inconsistent – Adidas continues to celebrate cruelty with their use of leather while pretending to care about the suffering of mulesinged sheep.